Do you keep attracting potential clients that “can’t afford to work with you?”
You’re trying to “charge what you’re worth” but you keep hearing “not right now” or “it’s a little more than I thought” time and time again.
I know how frustrating this can be when you’ve put so much work into your offer and it just seems to fall flat.
The good news is, there’s a few simple tweaks you can make to stop attracting those clients that “can’t afford to work with you” and start attracting your dream clients that see the value in what you have to offer and are a big fat “YES”!
And I want to share these 3 simple tweaks with you…
1. Make sure you’re talking to the right people.
A lot of heart centred coaches get into business because they have a mission to help and serve people. The problem is they set themselves up to fail but focussing on the people that need what they have but can’t afford to pay them.
They’re trying to serve their passion people.
These are the people you’d love to help, but they can only afford to buy your $27 product, not your $5k coaching program.
Think about it. How many people can you help when you can barely make rent each month because you’re trying to get by selling $27 courses?
It’s honourable that you want to serve the people that really need what you have to offer.
But in the beginning of your business you need to set yourself up to create a sustainable business first.
One that takes care of your basic needs first, so that you have the resources to go and serve your passion people through your lower end products and free content.
You need to start by finding the people that can afford to work with you and have the resources available to invest. The clients that are a “hell yes, how can I sign up!?!”
2. Know how to communicate the value you of your products/services
So how do you find these people?
First of all, you need to make sure your messaging speaks directly to the people that can afford to work with you and their specific pain points.
Get inside their head, interview them, know them intimately so you can communicate directly to them how your product or service can add value to them..
Knowing how to communicate the value of your offer is fundamental to creating the success you want in your business.
No one cares how many modules, workbooks or hours of coaching you sell. Your clients aren’t buying any of those things, they’re buying the end result.
So to understand what the value is you offer you need to get really clear on what the end result is that’s possible for your clients as a result of working with you.
If you help your clients to build a successful business, how will that impact their life?
They’ll be able to help people through their work, make more money, have the time & lifestyle freedom to live the live they’ve only dreamt of up until now … what is that worth to them?
When you know the real value you offer you can confidently sell your packages without questioning your prices because you’ll be able to communicate the real benefit that it has for your client.
3. Silence the inner critic.
This final step is the crux of the work I do with my clients and is the most destructive element that stops entrepreneurs from attracting their dream clients that can afford to work with them.
Your clients are a reflection of your internal dialogue. They’re mirroring what’s going on inside of you.
If you keep attracting clients that say you’re too expensive or don’t see the value in what you have to offer, then this is the first thing you need to clear at an inner level.
No amount of action and strategy can overcome the inner voice that tells us you’re not worth that much, that questions who am I to do this?
It will keep you playing small at all costs to avoid the ultimate fear of rejection.
I want to share with you a process to pinpoint exactly what your inner voice is saying that’s keeping you stuck in this pattern of always striving and never arriving.
It’s THE most important work you can do BEFORE you take another action or implement one more strategy.
I can guarantee you if you haven’t done the work this will keep you stuck for months or years, playing out the same sabotage patterns.
So here it is…
Close your eyes and imagine you’re standing on a stage in front of all your family, friends & past and potential clients.
Announce to the audience how much you charge (you may even want to try this with the amount you’d like to be able to charge).
Notice their reactions, notice what they’re saying?
Now tell the audience that you deserve it.
And again notice how they respond to you, are they angry, are they laughing at you, are they yelling at you?
Open your eyes and write down everything that came up.
This is your inner critic that you’ve projected onto your audience.
These are the beliefs you’ve picked up over your lifetime as to what people like us earn, how hard you have to work for your money and whether it’s ok to “toot your own horn” or if you need to stay invisible.
You may be thinking it’s no wonder that you’re not attracting your dream clients with all of this going on inside of you…
And you’re right. It’s literally stonewalling you earning more money.
If you’re ready to clear this inner programming you’re able to grow your business with ease book a FREE 30 minute clarity call now.
On this call I’ll recommend the exact next steps to stop attracting the wrong clients, and allow you to start working with your dream clients that are out there waiting for you!